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Intercultural Communication Online: Do Social Media Bring Cultures Together?

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Communicating with people of different cultural systems can become challenging, misunderstanding may happen because of cultural barriers... With the advent of the digital technology, communication has transformed into a global one. As advances in the Information and Communications Technology (ICT) continue to revolutionize every aspect of modern life, it is expected that individuals are prepared to communicate not only with people who are similar to themselves, but also with the global world. With about 6.12 billion people using the Internet for trading, business, migration and social networks, the era of global communication is likely to remain, directing, regulating and modifying how people see, interact and communicate within their communities and with people of diverse cultures, beliefs, sets of values and behaviors. Communicating with people of different cultural systems can become challenging, even frustrating at times. Misunderstandings in basic human interaction may happe...
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Meaning and Importance of Development Communication

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Development communication makes use of strategic communication such as mass media, community participation and social marketing to foster behavioral change… Development Communication (DevCom), according to the Filipino academic Dr. Nora C. Quebral, is “the art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfillment of human potential.” DevCom is a powerful tool that can boost the success of development projects because it makes use of strategic communication such as mass media, community participation and social marketing to relay information to the target audience and to primarily foster behavioral change that impedes development. Development is a complex process and it takes more than education, awareness and information sharing to foster it. Most often it is vital to seek behavioral change, get rid of l...
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Use and Importance of Memes in Development Communication

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A meme is an idea, a behavior or style that stays in the minds of individuals and, eventually, modifies it… A meme is an idea, a behavior or style that stays in the minds of individuals and, eventually, modifies it. This tiny piece of information can take the form of a picture, an action, a sequence of words or an expression (e.g. Pres. Barrack Obama’s, “yes, we can!”). Memes are self-replicating patterns within a culture. It makes use of our minds to be emulated. It was the evolutionary biologist Richard Dawkins who introduced the term “meme.” In the book, The Selfish Gene (1976), he asserted that memes could spread like a virus, influencing people’s behavior. In the field of Development Communication, a message/information that has been conceptualized to take the form of a meme may have the following advantages: . A meme facilitates message dissemination. A meme is similar to a commercial spot, the refrain of a song, an echo in a canyon. It grabs the attention of the people, provo...
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How to Produce an Effective Radio Ad

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A radio ad should contain only one principal message in order to be effective. This message should also be mentioned and repeated several times within the ad… A communication material like a radio ad is an audio marketing message transmitted over the radio or other streaming platforms. The primary scope or a radio ad is to promote products or services or simply to transmit a single message. Radio ads usually last 15-60 seconds and they employ voice overs, music and sound effects to make it more appealing and to capture the attention of the target audience. A radio ad is produced in three stages: pre-production, production, testing and evaluation of the material. A. Pre-production stage – the editorial staff prepares the script of the radio ad bearing in mind the following considerations: 1. Discussion among the editorial staff – the editorial staff meets for brainstorming. The focus of this is to understand all the aspects related to the radio ad being produced (e.g. what the se...
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Importance of Radio in Development Communication

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The most important characteristic of radio is that it can be employed easily, which means that radio can be listened to while doing household chores… Radio is a popular mass communication medium employed in Development Communication (DevCom). This is because radio can easily reach people in remote areas and because of its cheap price the local population can afford to buy radio receivers. Furthermore, listening to radio does not require internet access nor electricity: a universal medium accessible to all. In the DevCom context, there are three types of radio broadcasting: 1.Rural radio - refers to a specific central radio station reaching or transmitting to a particular rural area. 2 . Community radio - refers to radio programs that are produced locally and are transmitted to a specific community by means of loudspeakers or via 3 .  Compact discs (CDs), which are employed for community use or for recording radio programs on issues that may concern the community. The mos...
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